LING YIN
Education
University of the Arts London (UK)
Sep. 2020 - Dec. 2021
MA Graphic Branding & Identity
Shenyang Conservatory of Music (China)
Sep. 2011 - Jun. 2015
BA Design for Drama
Experience
Bosch / Senior Interaction Designer (London, UK)
Full Time / 2022 – Now
Made in London Media / Head of Design (London, UK)
Full Time / 2021 – 2022
· Executed Black Friday event design for TikTok Livestream shopping.
· Led 12 series UK launch event design for Xiaomi.
· Curated and accomplished business proposals and project proposasl.
FangDD.com / Senior Product Designer (Shanghai, China)
Full Time / Sep 2013 – Jun 2015
· Responsible for the UX / UI and data points discovery for the SaaS tool of the estate agent management system.
· Created design specifications to help the team speed up the design-to-development workflow and improved productivity.
Trip.com / Senior Product Designer (Shanghai, China)
· Took full charge of the Trip.com Gourmet design works and increased the conversion rate from the home page to the detail page from 5.3% to 36.8%.
· Focused on user-centered design and data-driven design.
Skills
UI / UX
Prototyping
Design systems
Wireframing
User Interviewing
A/B Testing
Visual
Brand identity
Typography
Layout & grid
Motion design
Color
Tools
Figma
Sketch App
Adobe Photoshop
Adobe Premiere
Adobe Effects
Areas of Expertise
UI / UX Design
Graphic Design
Branding & Identity
Fina Arts
I am a highly dedicated and creative product designer with six years of experience in various exciting projects, including a senior designer at Ctrip, the second-largest OTA platform in the world. My passion for fresh and original design along with a level-headed, rational approach to clients' needs has allowed me to build an impressive portfolio of work. In 2021, as part of my career development and to broaden my international perspective, I moved from Shanghai to London to study Branding & Identity. In addition, I am a lifelong learner who believes that having a cross-cultural and cross-professional background enables me to come up with more creative ideas and inclusive designs for the company.
Contact
lingyinnn@outlook.com
Phone
+44 7536 957 616